For cash-pay practice owners doing $25K+ per month only

How Installing the Specialist Flywheel Helped a Clinic Generate $275K in Monthly Patient Revenue From Just $22K in Ad Spend—Without Depending on Referrals or Wasting Money on Leads Who Never Enroll

Watch this short video to discover the Specialist Flywheel—the four-step patient-acquisition and enrollment system that helped one cash-pay practice generate $7,863,762 in revenue from $633,089 in ad spend—a 12.4x return on ad spend. Then apply for a 45-minute Flywheel Diagnostic to identify the weakest link in your patient pipeline and map the system against your market, case value, and current conversion numbers.

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Client interview

What Doctors Studio Experienced With This System…

Chris Phelan, Head of Marketing at Doctors Studio (Florida), on what the practice was struggling with, what they’d already tried, and what changed once the Specialist Flywheel was installed.

“With hindsight, it was an extremely beneficial relationship to Doctors Studio.” — Chris Phelan, Doctors Studio

12.4x Return on ad spend $633K in ads → $7.8M in patient revenue
+40% Growth in year one Against a 20% target
8 figures Annual revenue Still running the installed system

Before
“It wasn’t predictable and it wasn’t scalable. It was basically up to chance, for the most part, whether or not we grew.”
Chris Phelan, Doctors Studio
What they’d tried
“We hired marketing agencies. They would basically just try to market whatever we said—emails and landing pages and stuff—but the formula never really worked.”
Chris Phelan, Doctors Studio
Results
“It took a few months to get to the point where we had confidence in it. But once we did, we began to exceed what our original growth targets were. The first year was something like 40%.”
Chris Phelan, Doctors Studio
Owning the system
“A lot of our previous marketing initiatives were a bit of a black box. This is really a business in itself—a brand new business that we took, and we’ve continued to cultivate over time.”
Chris Phelan, Doctors Studio
The backend
“If we shut off all of our marketing tomorrow, our business is still a lot bigger than it was originally.”
Chris Phelan, Doctors Studio
Why it worked
“We felt in the beginning that we had everything we needed to be successful—and we did, technically. We just didn’t know how to structure it.”
Chris Phelan, Doctors Studio

Ready to see what the Flywheel looks like inside your practice?

Apply for a 45-minute Flywheel Diagnostic. Here’s what you leave with:

Which link in your patient journey is costing you the most money
Your economics mapped: program value, acquisition cost, show and enrollment rates, capacity
What your Specialist Flywheel would need to look like—starting with the one thing to put on the front door
A straight answer if the model doesn’t fit your practice

Apply for a Flywheel Diagnostic

Takes about three minutes. If it looks like a fit, you’ll pick a time on our calendar.